Finland-based Kone is a global leader in the elevator and escalator industry. Its products are a highly complex mix of leading-edge technology, design, and industrial and civil engineering. They literally lift millions of people and countless tons of materials every day around the world, respecting the most stringent security standards and international regulations yet at the same time seamlessly integrating into the most varied architectural contexts. Elevators are also quite bulky items, and costly to build, even as mock-ups, and when it comes to illustrating the depth and variety of Kone’s proposition, which, as one can imagine, is pretty much immense, this constitutes a considerable logistics and economic challenge.